Basic Information
| Attribute | Details |
|---|---|
| Full Name | Luke LaBrant |
| Born | August 18, 1994 (Age 30) |
| Birthplace | Troy, Alabama |
| Occupation | Data Specialist at Utility Helpers |
| Net Worth | $1.5 million |
| Education | Pike Liberal Arts High School (OL/DL Football) |
Early Life and Education
Luke LaBrant, the oldest of six children, played on the Patriots’ offensive and defensive lines at Pike Liberal Arts High School from 2009 to 2012. He was named all-conference in the Alabama Independent School Association after four seasons with 150 tackles and 20 sacks. Despite growing up in a famous family, he prioritised academics and athletics over social media.
Professional Career and Private Profile
After graduating high school in May 2012, Luke studied Information Systems before joining Utility Helpers as a Data Specialist in October 2018. He oversees massive data integration projects, dashboards, and analytics workflows for southeastern utility clients. Luke keeps a low profile online, unlike his younger siblings. His Vine account was mostly inactive before it shut down in 2017, and his TikTok and X profiles have fewer than 50 posts, mostly family updates or humorous observations.
The LaBrant Family Dynamics
The LaBrants have six children from Ken and Sheri and one from Cole’s previous marriage. Each sibling went their own way.
| Sibling | Birth Year | Role | Net Worth |
|---|---|---|---|
| Luke LaBrant | 1994 | Data Specialist | $1.5 million |
| Cole LaBrant | 1996 | Social Media Influencer & Author | $10–13 million |
| Clay LaBrant | 2000 | Content Creator & Rapper | $0.3 million |
| Jack LaBrant | N/A | Social Media Personality | Not disclosed |
| Tate LaBrant | N/A | Social Media Personality | Not disclosed |
| Lily LaBrant | N/A | Social Media Personality | Not disclosed |
| Everleigh Rose LaBrant (step) | 2012 | YouTube Star | Not disclosed |
Creative and academic success were recognised equally by Ken and Sheri LaBrant. While Luke pursued technological professions, his brother Cole and sister-in-law Savannah founded The LaBrant Fam brand in 2017, which has become a top-earning family vlog channel on YouTube. Clay, known as “Lil Klay,” has over 200,000 Instagram and YouTube followers. His younger siblings, Jack, Tate, and Lily, also have huge followings through vlogs and lifestyle pieces.
Social Media Presence and Public Perception
The lack of Luke on public channels has caused intrigue, with Reddit posts in mid-2025 stating that “we know next to nothing about him” despite Cole’s internet presence. In contrast:
- In 2024, Cole LaBrant created over 3,500 YouTube videos with over 4.8 billion views and earned an estimated $5.5 million in ad income.
- Clay LaBrant released his first EP and performed in three Florida and Georgia cities in March 2023.
- Cole’s stepdaughter Everleigh Rose, born July 2012, had 4 million YouTube followers by January 2024 and appears in recent family content.
The family’s relatability (homeschooling advocacy, behind-the-scenes) and “clickbait” methods, especially high-drama thumbnails and contrived emotional content, have been praised and criticised.
Major Family Events and Relocation
In July 2024, the LaBrant family announced their move from Southern California to Franklin, Tennessee in a YouTube video titled “Moving Out: Our Family’s Next Big Adventure”. Both parts of the series covered:
- Moved nearly 2,000 square feet of personal items, sold their California house for $2.3 million, and leased a $8,500 monthly apartment in Tennessee.
- In 2024, emotional moments were captured through sibling interviews on childhood recollections on July 15th and a farewell party for friends and neighbours on July 20th.
Two months later, in September 2024, the family attracted criticism for sharing a dance video of 11-year-old Everleigh dancing to Puff Daddy’s “I’ll Be Missing You,” coinciding with the artist’s legal issues. Viewers criticised the decision, forcing an official apology video on September 12, 2024.
Combined Wealth and Income Streams
As of mid-2025, the LaBrant family’s numerous activities produced an estimated net worth of $13-18 million, based on:
| Income Stream | Annual Estimate |
|---|---|
| YouTube Ad Revenue | $5.5 million |
| Brand Partnerships | $1.2 million |
| Book Sales | $850,000 |
| Real Estate Holdings | $3.7 million (equity) |
- YouTube remains the primary platform, with LaBrant Fam posting 5-7 videos every month, averaging 4 million views each.
- Brand agreements with HelloFresh, Walmart, and Target offer guaranteed rewards of $500,000-$750,000 per campaign over multiple years.
- Books and items launched in November 2023 have generated over $850,000 in retail sales.
- Over $3.7 million in equity has been invested in real estate in Tennessee, Florida, and California.
Luke has a $1.5 million net worth that is largely independent of family ventures, indicating his preference for a technical profession over influencer marketing.
FAQ
Who is Luke LaBrant?
The LaBrant family’s oldest sibling, Luke, works as a Data Specialist at Utility Helpers.
What is Luke LaBrant’s net worth?
His estimated net worth is $1.5 million, based on his job and family.
How many siblings does Luke LaBrant have?
Besides his biological siblings (Cole, Clay, Jack, Tate, and Lily), he also has a step-sister, Everleigh Rose.
When did the LaBrant family relocate to Tennessee?
They completed their move to Tennessee in July 2024 after selling their California home.
What controversies have involved the LaBrant family recently?
In September 2024, the family faced criticism for a dancing video of their 11-year-old stepdaughter set to Puff Daddy’s track during his court issues.
How does the LaBrant family generate their income?
They generate income via YouTube ads ($5.5 million annually), brand agreements, book sales, and real estate equity.
